Personal Portfolio
Links and References
I was lucky to have coordinated the entire brand refresh with an external agency, including the overall brand strategy and persona, new slogan, typology, corporate video, web refresh, etc.
This is a 3D animation I created to help sell the concept of what/how the cybersecurity suite works to help deter hackers. It was a quick foray into product marketing back then.
I’m quite proud of having worked closely with the product, sales and engineering teams to deeply understand the various technical elements of the software suite and come up with correct analogies, as shown in the video.
It was a huge hit in the company, it was used in tradeshows and chopped to be used in social media and other promotional pieces and generated substantial awareness :)
Emails
Here are some emails from inbound and drip campaigns at Ross. I crafted these as part of larger campaigns, and they all fed into the end-to-end global newsroom campaign that contained all Production Workflow products. Efforts were being measured by a variety of KPIs like direct leads to landing pages, cost per lead, MQLs, webinar attendance, form submission, etc, depending on the stage and “effort”.
LIVE VERSIONS:
Landing Pages
From Ross Video:
https://www.rossvideo.com/control-systems/automated-production-control/quorum/
This is the meeting product I mentioned. It was challenging as it’s a novel concept for a simple yet powerful tool. It’s especially hard to convey the value in an interesting way from something meant to be a single interface meant for meeting control, but we pulled it off and both the launch campaign success and the following revenue speak for themselves.
https://www.rossvideo.com/live-production/video-servers-replay/media-io
For this one, I worked closely with the product and Business Development teams to synthesize the content, messaging, and value prop., as well as create the imagery and content. Again, the point here was to go beyond the feature set and showcase the benefits more than the tech.
https://www.rossvideo.com/content-management/media-asset-management/streamline-pro/
It is still not under the new visual style, but the content was heavily worked on, modernized and updated to match the latest tone and voice of the updated branding guidelines launched in 2023 and follow the Value > Benefit > Feature strategy.