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Industry
Publishing
Brazil
Summary
The world-famous automotive magazine underwent a strategic overhaul and substantially increased its digital focus, and it needed a partner for that.
Challenge
Understand the market, target audience, and objectives of the magazine's new direction and help deliver a unique digital experience on par with the printed version.
Solution
We devised and executed a digital strategy, digital magazine platform, new website, and social media plans. Then, we refined it for a few months before handing it over to the magazine's marketing team.
Car Magazine
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