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Industry
Coffee
Minas Gerais, Brazil
Summary
A premium coffee producer looking for a new brand and web presence to set itself apart from the commoditized market.
Challenge
In a heavily regulated and commoditized industry, how do you maximize the value of your premium product?
Solution
Launch the farm's own coffee brand to make the most out of their premium product. We studied the coffee market and created a brand, packaging, website, and all supporting material to find investors and launch the new endeavour.
Fazenda Santo Antonio
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