top of page
Industry
Motorsports
Brazil and Argentina
Summary
The world’s largest single-brand racing series launched an exciting new course for learning how to drive a race car or for those looking to improve their current driving skills.
Challenge
How do you maintain consistency with an existing brand while creating a new product name, branding, and support materials that appeal to racing enthusiasts at opposite ends of the experience spectrum?
Solution
Collaborative brainstorming sessions helped us establish a direction for the name and logo, inspired by the brand’s guidelines. An audience profile assessment informed the execution of a promotional materials kit—including WhatsApp-specific pieces—designed to attract customers in a friendly yet technically detailed manner.
Porsche Racing Academy
bottom of page